ABOUT JORDAN

I built this practice from a hotel room.
That's not a metaphor.

Twelve years in oil & gas. Sixty pounds heavier than I should have been. A kettlebell from Walmart. Here's how I got from there to here.

CHAPTER 01

My story.

I spent twelve years in oil & gas operations — mostly out of a duffel bag, mostly in Midland and Houston, mostly running on Diet Coke and stress. By 34 I was 60 pounds heavier than I needed to be and waking up at 3 a.m. with my heart rate at 110.

My doctor told me to lose weight or start medication. I picked weight. I bought a kettlebell from a Walmart in West Texas and started doing swings in my hotel parking lot at 5 a.m. before flights.

Eight months later I was 50 pounds lighter and running my own makeshift program. My buddies asked what I was doing. I started writing programs for them. Then their friends. By 2020 I'd left the industry and gone all-in on online coaching.

I coach guys whose schedules look like mine used to. Travel weeks, weird gyms, kids, conference calls, jet lag. The work has to fit around that — because pretending it doesn't is how you quit by month three.

HOW I COACH

Four things I believe.

None of this is novel. It works because it's boring, repeatable, and survives bad weeks.

PRINCIPLE 01

A B-minus program you finish beats an A+ one you skip.

Adherence is the variable. Everything else is downstream.

PRINCIPLE 02

Most guys need less than they think.

Three lifts, three days a week, eating enough protein. Almost everything that matters lives in there.

PRINCIPLE 03

You can't out-program a bad sleep schedule.

If you're sleeping five hours, we fix that before we add a fourth lift day.

PRINCIPLE 04

Coaching is conversation.

If your coach doesn't ask what your week looked like before changing the plan, you don't have a coach. You have a PDF.

CREDENTIALS & EXPERIENCE

How I got here.

Ten years of figuring out what works online. Six certifications. One philosophy that hasn't changed since 2018.

2016
NASM-CPT. Started writing programs for coworkers on the side.
01
2018
First online client outside my network. Realized this could be a job.
02
2020
Left oil & gas. Went full-time online coaching from Austin.
03
2021
Precision Nutrition Level 1. Added structured nutrition coaching.
04
2023
IPTA Member. Doubled down on the online-only model.
05
2025
200+ online clients coached across 38 states and 6 countries.
06
OFF THE CLOCK

When I'm not coaching.

A coach should look like someone you'd actually grab a beer with. Here's the rest of me — pulled from the camera roll, taped up like a fridge door.

HOME
East Austin, TX · with my wife Hannah
CO-PILOT
Linda — absurdly opinionated rescue cat
KITCHEN
A lot of Tex-Mex. Badly.
WEDNESDAYS
Beer-league softball
WEEKENDS
Barton Springs, more often than I should
CURRENTLY
Learning guitar. Linda is unimpressed.
TRAIN
STILL READING?

Curious if I can build
around your week?

Book a free 30-minute strategy call. We'll talk schedule, history, and whether this is a fit.

Book My Call