Twelve years in oil & gas. Sixty pounds heavier than I should have been. A kettlebell from Walmart. Here's how I got from there to here.
I spent twelve years in oil & gas operations — mostly out of a duffel bag, mostly in Midland and Houston, mostly running on Diet Coke and stress. By 34 I was 60 pounds heavier than I needed to be and waking up at 3 a.m. with my heart rate at 110.
My doctor told me to lose weight or start medication. I picked weight. I bought a kettlebell from a Walmart in West Texas and started doing swings in my hotel parking lot at 5 a.m. before flights.
Eight months later I was 50 pounds lighter and running my own makeshift program. My buddies asked what I was doing. I started writing programs for them. Then their friends. By 2020 I'd left the industry and gone all-in on online coaching.
I coach guys whose schedules look like mine used to. Travel weeks, weird gyms, kids, conference calls, jet lag. The work has to fit around that — because pretending it doesn't is how you quit by month three.
None of this is novel. It works because it's boring, repeatable, and survives bad weeks.
Adherence is the variable. Everything else is downstream.
Three lifts, three days a week, eating enough protein. Almost everything that matters lives in there.
If you're sleeping five hours, we fix that before we add a fourth lift day.
If your coach doesn't ask what your week looked like before changing the plan, you don't have a coach. You have a PDF.
Ten years of figuring out what works online. Six certifications. One philosophy that hasn't changed since 2018.
A coach should look like someone you'd actually grab a beer with. Here's the rest of me — pulled from the camera roll, taped up like a fridge door.
Book a free 30-minute strategy call. We'll talk schedule, history, and whether this is a fit.
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